Higgsfield AI Launches New Video Features Using GPT-6 Astra

Higgsfield AI has introduced new video ad creation features using GPT-6 Astra, enabling small businesses to generate multiple ad variations quickly. According to the announcement, the startup aims to make creative storytelling more accessible to professionals worldwide, including small businesses that use video ads for sales.

"With GPT-6 Astra, we can deliver new exploration features within a day," said Alex Mashrabov, Co-founder and CEO of Higgsfield AI. "This now can be done by just one engineer."

The new features allow users to request variations of existing ads through simple prompts. For instance, a user can ask for 100 new variations of a top-performing ad, and GPT-6 Astra will generate these variations tailored for different markets.

Inside Higgsfield AI, GPT-6 Astra also accelerates feature development by enabling a single engineer to deliver new functionalities within a day. This is attributed to Astra’s long-horizon task planning and the close collaboration between the creative team and engineers.

Higgsfield AI, a startup based in North America, focuses on providing API-based solutions to enhance creative workflows and bring new tools to market faster.

Source: openai