OpenAI announced a new visual ad format in ChatGPT, which helps users explore products and services through images. This change is aimed at advertisers to better understand the impact of their ads and reach a broader audience.
What happened
OpenAI has introduced a new visual ad format in ChatGPT, designed to help users explore products and services through images. This format allows advertisers to showcase their offerings in a visually engaging way, helping users imagine how products and services could fit into their lives. The ads will be clearly labeled and remain separate from the image generation process. OpenAI is also expanding its measurement tools and partnerships to help advertisers understand the impact of their ads using systems they already rely on. Initial testing will begin later this month in the US with a select group of advertisers.
In the Fathom Layer index
- ChatGPT — AI Models & Intelligence
What to weigh
- Ads will be clearly labeled and separate from image generation.
- Initial testing will begin later this month in the US.
Source: OpenAI
