Microsoft has announced XP, a new division within XBOX aimed at growing its game franchises into enduring entertainment properties. XP will focus on film, television, consumer products, strategic partnerships, and live experiences.
What happened
Microsoft has announced the creation of XP, a new division within XBOX. XP is led by Kayleen Walters, who was recently appointed as President. The division aims to expand XBOX's game franchises into enduring entertainment properties that entertain, inspire, and connect people across generations and globally. XP will focus on four key areas: XBOX Pictures for film and television, XBOX Products for consumer goods, strategic partnerships, and live experiences. The goal is to help franchises reach more people and create deeper connections with fans.
FAQ
What is the mission of XP?
The mission of XP is to help franchises reach more people, create deeper connections with players and new fans, and unlock new opportunities for these fandoms to grow around the world.
Who is leading XP?
Kayleen Walters, newly appointed President, is leading XP.
What areas will XP focus on?
XP will focus on four key areas: XBOX Pictures for film and television, XBOX Products for consumer goods, strategic partnerships, and live experiences.
Source: Microsoft